Safety is an important issue for any carmaker and Nissan is no exception. This is why it comes as no surprise that the Japanese carmaker announced a new partnership with the Federation Internationale de l’Automobile (FIA) at the Paris Motor Show last week. Through this partnership, Nissan and FIA strive to make roads safer through the FIA Action for Road Safety campaign.
Through Nissan’s FIA partnership, the brand will become an Official Supporter of the FIA’s safety awareness campaign, which launched in 2011. This new partnership looks to combat the 1.3 million deaths and 50 million injuries that occur on the road annually.
“We are pleased to work with the FIA and its global network to promote safer driving on roads around the world,” said Roel de Vries, Nissan corporate vice president responsible for Marketing and Brand Strategy. “Safety involves drivers, pedestrians, and the community, and our working with the FIA will go a long way toward raising awareness and provide safer roads for everyone.”
Nissan is known for providing safety through the “Triple-Layered Approach,” developing safer vehicles, individuals, and societies. For a glimpse at the industry leading safety technologies Nissan uses in its vehicles, stop in to 171 Nissan today!