According to Interbrand’s respected Best Global Brand list, Nissan’s growth is on par with the likes of Apple, and Amazon – making them one of the fastest growing companies in the US. Nissan jumped nine places from its position on the list last year, an indicator of its 23% increase in value.
Every year, Interbrand (a global branding analysis firm) creates a list of the top brands in the world evaluated by three key components: the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand’s competitive strength. According to torquenews.com the list is considered to be an important measurement of how a company’s branding efforts are doing.
Nissan landed at number 56 on the list this year– landing near Cartier, Nestlé, and Adidas– but when it comes to growth, the automaker’s 23% jump puts them in a league with Apple and Amazon, which are both fast-growing high-tech companies.
“The auto industry obviously has gone through a big recovery since 2009 and 2010,” Jez Frampton, Interbrand’s global chief executive officer said. “I think you could probably argue we’ve seen more innovation in that industry over the last five years than maybe in the previous 25 [years].”
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