Nissan was thrilled to announce earlier this month that it has teamed up with Lucasfilm to promote the newest Star Wars movie.
Lucasfilm is releasing the first ever standalone Star Wars film this winter on December 16. Called “Rogue One: A Star Wars Story,” the production company plans for it to be the first in a series of standalone films, beginning a new era for the franchise and for Lucasfilm.
“Rogue One” is the story of a group of people tasked with the mission of stopping the Empire from building a new Death Star by stealing the plans from their ship. None of them Force users, the group must use their wits and other skills to accomplish the task, showing that it’s possible for normal people to do extraordinary things.
To promote the film, Lucasfilm has brought together five major brands: Nissan, General Mills, Verizon, Gilette, and Duracell. Lucasfilm expressed that these five brands will develop campaigns that will “match the tempo and tone of the overall marketing campaign” for “Rogue One.” Each brand will develop a unique campaign, and ultimately the five will be linked together for the overall campaign.
Nissan hasn’t announced any specific plans for the campaign, though some have speculated it will use the Nissan Rogue. We also don’t know if the Nissan Lucasfilm partnership will continue for future standalone Star Wars films.