Seeing as February is missing two to three days compared to the rest of the months, we at 171 Nissan often wait with bated breath for the month’s sales reports — how did we do with fewer days to reach our goals? This year, however, we exhaled triumphantly when Nissan Group released the numbers. Selling over 105,000 vehicles, Nissan broke February sales records. What were we worried about?
With 105, 631 units sold, last month’s sales increased 16.7 percent over the numbers reported for the same period last year.
Sales were led by the ever-popular Nissan Altima and the all-new 2014 Rogue, which has only been on the market for three full months. Combined, the two models accounted for more than 48,000 vehicles with new owners.
The two weren’t the only stars in Nissan’s diverse lineup, however. Both the all-electric LEAF and Frontier jumped in sales by over 100 percent; and the trendy Juke saw sales rise 83.7 percent to record the best sales seen during any month.
Now that we’ve made it through the shortest month of the year, we’re excited to see how sales improve when we have a few more days in the month.