In today’s digital age, it seems that a new trend is developing: skipping the test drive. Americans are turning away from the old-fashioned buying cycle of visiting several dealerships to learn about a car and compare prices, kick tires on the lot, and test drive the car before deciding. Today, shoppers go straight to the internet: a virtual showroom with more information than they could ever get before.
Today, customers can research reviews on cars (and dealerships), price compare, even get virtual overviews of the car from the comfort of their own home. Most buyers know what car they want, how much they’re willing to pay for it, and what dealership they’ll go to, all before they ever set foot in a dealership.
A recent study by DMEautomotive surveyed 2,000 car shoppers to gain perspective on their buying habits. The study found that 33 percent of shoppers test drove only one car – they knew what car they were going to buy before they ever even got into it. The test drive was likely a formality, just to make sure everything they already knew about the car held true.
16 percent of shoppers skipped the test drive altogether, a surprising statistic to most. It seems odd that you wouldn’t give your new car a spin before committing tens of thousands of dollars to it, right? The fact is, customers feel confident in their purchase based on the research they’ve done. Four out of five people polled had visited more than 10 websites in completing their research.
While the trend to skip the test drive may be growing, we still recommend you take the time to make sure the car you want is the right fit for you. There’s just no replacing the experience of getting behind the wheel for yourself.
Visit 171 Nissan to test out one of our cars – you won’t be disappointed!