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Category: Industry News

Nissan Sponsors Film Screening on the Racing Life of Paul Newman

Race Track

Academy Award®-winning actor, Paul Newman, stars once again onscreen in WINNING: The Racing Life of Paul Newman. The film is a documentary honoring the multi-talented man for the many successes experienced behind the wheel over his 35-year racing career. Nissan has the privilege of being the proud sponsor of two film screenings and their after-parties.

“Paul Newman not only won an Oscar® as an actor, but also amassed four national championships as a driver and eight championships as a team owner, with many of his most significant victories coming behind the wheel of Nissan and Datsun vehicles,” said Jeremy Tucker, Nissan North America vice president of Market Communications and Media. Tucker goes on to say that, “Paul never stopped racing, winning his last race at the age of 82, and we’re excited to help honor his rich legacy as a racer and humanitarian.”

Nissan vehicles are not only on display throughout WINNING, but they are also highlighted at the parties following the film screening. Guests have the opportunity to check out some of Nissan’s now-vintage models as well as a couple of the brand’s GT-R GT3 racers, which currently see quite a bit of action on the track. In addition, they’ll be able to get up close and personal with the all-new 2016 Maxima, Nissan’s “4-Door Sports Car” for the racer in all of us.

The first screening was held on April 16 in Los Angeles just before the Long Beach Grand Prix. The second is scheduled for May 22 in Indianapolis, which coincides with the Indy 500.

Proceeds from tickets sold for the documentary screenings are pledged to the Racing for Cancer and The Indy Family Foundation non-profit organizations.

If you are curious about the all-new 4-Door Sports Car, please contact us here at 171 Nissan.

Nissan’s Car Sales in October Show No Sign of Slowing Down

Nissan

Nissan’s car sales have been doing great thanks to the LEAF, Rogue, and more.

Nissan’s car sales in October have been booming! Last month in North America, the brand’s sales increased by 13%. The tiny LEAF contributed to this success, having a 29% increase in its sales. Plus consumers have bought a record-breaking 24,411 LEAFs in 2014 so far. The International Business Times reported that Nissan’s US sales and marketing senior vice president, Fred Diaz “expects higher consumer confidence and lower gasoline prices will continue to boost auto sales for the last two months of 2014.”

Nissan’s midsize crossovers, the Rogue and Murano, had sales increase into the double-digits and the brand hasn’t had to work hard to sell its 2014 Murano in order to make room for the new 2015 model.  The Frontier has also received some action; its deliveries increased by 25% in September. Nissan reported that, based on current sales numbers, it’s expecting to see a further increase in auto sales for the month of October.

Get one of Nissan’s popular models, like the efficient LEAF, from us at 171 Nissan today!

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Nissan’s Growth Earns Us a Spot on Interbrand’s Best Global Brand List

Nissan

Nissan

According to Interbrand’s respected Best Global Brand list, Nissan’s growth is on par with the likes of Apple, and Amazon – making them one of the fastest growing companies in the US. Nissan jumped nine places from its position on the list last year, an indicator of its 23% increase in value.

Every year, Interbrand (a global branding analysis firm) creates a list of the top brands in the world evaluated by three key components: the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand’s competitive strength. According to torquenews.com the list is considered to be an important measurement of how a company’s branding efforts are doing.

Nissan landed at number 56 on the list this year– landing near Cartier, Nestlé, and Adidas– but when it comes to growth, the automaker’s 23% jump puts them in a league with Apple and Amazon, which are both fast-growing high-tech companies.

“The auto industry obviously has gone through a big recovery since 2009 and 2010,” Jez Frampton, Interbrand’s global chief executive officer said. “I think you could probably argue we’ve seen more innovation in that industry over the last five years than maybe in the previous 25 [years].”

Nissan is hard at work creating cars that are safe, reliable, efficient, and feature forward-thinking technology. Stop by 171 Nissan today to see what our brand is all about!

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Road Safety Promoted through Nissan’s FIA Partnership

Safety is an important issue for any carmaker and Nissan is no exception. This is why it comes as no surprise that the Japanese carmaker announced a new partnership with the Federation Internationale de l’Automobile (FIA) at the Paris Motor Show last week. Through this partnership, Nissan and FIA strive to make roads safer through the FIA Action for Road Safety campaign.

 

Through Nissan’s FIA partnership, the brand will become an Official Supporter of the FIA’s safety awareness campaign, which launched in 2011. This new partnership looks to combat the 1.3 million deaths and 50 million injuries that occur on the road annually.

FIA Partnership

“We are pleased to work with the FIA and its global network to promote safer driving on roads around the world,” said Roel de Vries, Nissan corporate vice president responsible for Marketing and Brand Strategy. “Safety involves drivers, pedestrians, and the community, and our working with the FIA will go a long way toward raising awareness and provide safer roads for everyone.”

 

Nissan is known for providing safety through the “Triple-Layered Approach,” developing safer vehicles, individuals, and societies. For a glimpse at the industry leading safety technologies Nissan uses in its vehicles, stop in to 171 Nissan today!

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