Nissan and their EV vehicles, the Nissan LEAF, have gained a lot of popularity thanks in part to their No Charge to Charge incentive program which was introduced during the New York Auto Show. For new LEAF owners in this program, drivers are offered free charging at participating public charging stations for the first two years. By offering such helpful programs, such as no charge to charge, to better ease new EVE consumers into the world of charging stations, the 2014 Nissan LEAF and similar year models have seen a rather large increase in sales over the past few months.
Brendan Jones, director of Nissan EV sales and infrastructure, told Autoblog.com “There is an expectation that we’ll get a sales increase out of this…all the dealer has to say is that we have one card that accesses all chargers and we have a promotion where you can get free charging. The more complexity we reduce, the more sales we get.”
Not only will this lead to increased sales, but as stated before, many new consumers of EV cars are hesitant due to the pretty major transition they have to make and this program can grease the wheels of that transition. With 2,600 public charging stations in the current 10 markets where the Nissan LEAF is available, Nissan is making sure to make the transition to greener cars is as easy as possible for new drivers; and the no charge to charge program is a key component to that plan.