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Month: October 2014

Nissan-Powered Signatech Alpine Team Are European Le Mans Winners

Nissan

Nissan

The season finale of the 2014 European Le Mans Series ended with multiple victories for Nissan at the 4 Hours of Estoril, as the Nissan-powered Sebastian Loeb Racing team won the LM P2 race and the Nissan-powered Signatech Alpine team won the LM P2 championship.

The series proved to be one of the most competitive in recent history, with five different winners from five races this year. The season finale also served as a proving ground for 2013 GT Academy Europe winner Miguel Faisca, who followed in the footsteps of Lucas Ordonez, Janna Mardenborough, and Mark Shulzhitskiy by making his LM P2 debut at the event.

“That was amazing,” Miguel said after turning in an impressive double stint. “I did over 50 laps and I must say it felt great. I was out during the middle part of the race when a lot of the top drivers were on track and I was able to hold position and put in some good lap times. I am very happy with my debut.”

As we congratulate the European Le Mas winners, be sure to stay tuned to 171 Nissan for more Nissan racing news!

Nissan’s Growth Earns Us a Spot on Interbrand’s Best Global Brand List

Nissan

Nissan

According to Interbrand’s respected Best Global Brand list, Nissan’s growth is on par with the likes of Apple, and Amazon – making them one of the fastest growing companies in the US. Nissan jumped nine places from its position on the list last year, an indicator of its 23% increase in value.

Every year, Interbrand (a global branding analysis firm) creates a list of the top brands in the world evaluated by three key components: the financial performance of the branded products or services, the role the brand plays in purchase decisions, and the brand’s competitive strength. According to torquenews.com the list is considered to be an important measurement of how a company’s branding efforts are doing.

Nissan landed at number 56 on the list this year– landing near Cartier, Nestlé, and Adidas– but when it comes to growth, the automaker’s 23% jump puts them in a league with Apple and Amazon, which are both fast-growing high-tech companies.

“The auto industry obviously has gone through a big recovery since 2009 and 2010,” Jez Frampton, Interbrand’s global chief executive officer said. “I think you could probably argue we’ve seen more innovation in that industry over the last five years than maybe in the previous 25 [years].”

Nissan is hard at work creating cars that are safe, reliable, efficient, and feature forward-thinking technology. Stop by 171 Nissan today to see what our brand is all about!

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Road Safety Promoted through Nissan’s FIA Partnership

Safety is an important issue for any carmaker and Nissan is no exception. This is why it comes as no surprise that the Japanese carmaker announced a new partnership with the Federation Internationale de l’Automobile (FIA) at the Paris Motor Show last week. Through this partnership, Nissan and FIA strive to make roads safer through the FIA Action for Road Safety campaign.

 

Through Nissan’s FIA partnership, the brand will become an Official Supporter of the FIA’s safety awareness campaign, which launched in 2011. This new partnership looks to combat the 1.3 million deaths and 50 million injuries that occur on the road annually.

FIA Partnership

“We are pleased to work with the FIA and its global network to promote safer driving on roads around the world,” said Roel de Vries, Nissan corporate vice president responsible for Marketing and Brand Strategy. “Safety involves drivers, pedestrians, and the community, and our working with the FIA will go a long way toward raising awareness and provide safer roads for everyone.”

 

Nissan is known for providing safety through the “Triple-Layered Approach,” developing safer vehicles, individuals, and societies. For a glimpse at the industry leading safety technologies Nissan uses in its vehicles, stop in to 171 Nissan today!

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Nissan Engineers Created One-of-a-Kind Electric Pickup Truck

If you’ve ever owned a pickup truck, you probably got frequent calls from family and friends asking if they could borrow your truck. A pickup’s usefulness is obvious, which is why a couple of Nissan engineers had a little fun and designed a one-of-kind electric pickup to use around Nissan’s Stanfield, Arizona testing facility.

Two engineers, Roland Schellenberg and Arnold Moulinet, took charge of the project and essentially smashed together a Nissan LEAF, Frontier, and Titan to create this awesome little truck. The front and rear ends are undeniably from a LEAF, and the team left the powertrain as-is. They then sandwiched a Titan pickup roof and a shortened bed from a Frontier between the LEAF parts. They also gave it some cool extra touches, including wood bed slats and some sharp-looking wheels.

Unfortunately, this awesome design won’t be coming to showrooms any time soon, but it is amazing to see what the mind of an engineer can come up with.

Do you think an electric pickup truck would ever find success?

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