Your DeRidder, LA Nissan Dealer

Month: November 2014

Nissan’s Direct Adaptive Steering Wins Technology of the Year Award


Technology and innovation once again came to the fore when Nissan’s Direct Adaptive Steering (DAS) technology won the RJC Technology of the Year award for 2014-2015.

The world-first DAS is currently only available on the Skyline sedan sold in Japan, though we doubt it’ll be long before Nissan ports it over to local models we can sell here at 171 Nissan.

The way the DAS system works is electronically transmitting the driver’s inputs to the car’s wheels through a steering sensor integrated with a compact motor—with no reliance on a steering shaft. The advantages are plenty: the steering feels smoother and more responsive, and because it reduces unnecessary feedback from road surfaces, the system is arguably safer as well.

The nonprofit Automotive Researchers’ and Journalists’ Conference of Japan, or RJC, lauded the technology for its innovative performance and as “an important step forward for the future of autonomous driving.”

Nissan Canton Assembly Plant Now Home to Globally-Exported Murano

Nissan Murano

The 2015 Nissan Murano is built at the Nissan Canton assembly plant and shipped all over the world.

Last year, Nissan’s assembly plant in Canton, Mississippi celebrated its tenth anniversary. This year, the plant is celebrating another milestone: its debut as a global manufacturer. The Nissan Canton Vehicle Assembly Plant is now home to the globally exported 2015 Nissan Murano.

This is the first time the Murano has been manufactured in the United States and brings the automaker closer to reaching its goal of producing 85% of the vehicles sold here in the States in North America.

In addition to sending the newly-redesigned crossover to dealers in the States like us here at 171 Nissan, the Murano is shipped from Nissan Canton to over 100 markets.

“Since I started with Nissan 11 years ago I’ve watched this plant grow, and I’ve had the opportunity to work on some of Nissan’s most popular vehicles,” said Christina Doss, a technician at Nissan Canton and one of the Murano launch team members. “It’s amazing to see how far we’ve come, and now that we’re producing the Murano here, I get to tell friends and family that I work on vehicles that are shipped around the world.”

Congratulations to the Nissan Canton assembly plant! We can’t wait to receive our shipment of the 2015 Murano.


Nissan’s Car Sales in October Show No Sign of Slowing Down


Nissan’s car sales have been doing great thanks to the LEAF, Rogue, and more.

Nissan’s car sales in October have been booming! Last month in North America, the brand’s sales increased by 13%. The tiny LEAF contributed to this success, having a 29% increase in its sales. Plus consumers have bought a record-breaking 24,411 LEAFs in 2014 so far. The International Business Times reported that Nissan’s US sales and marketing senior vice president, Fred Diaz “expects higher consumer confidence and lower gasoline prices will continue to boost auto sales for the last two months of 2014.”

Nissan’s midsize crossovers, the Rogue and Murano, had sales increase into the double-digits and the brand hasn’t had to work hard to sell its 2014 Murano in order to make room for the new 2015 model.  The Frontier has also received some action; its deliveries increased by 25% in September. Nissan reported that, based on current sales numbers, it’s expecting to see a further increase in auto sales for the month of October.

Get one of Nissan’s popular models, like the efficient LEAF, from us at 171 Nissan today!


Nissan Kicks Concept Revealed in Sao Paulo



The Sao Paulo Motor Show only comes around every other year, and with Nissan’s large Latin American customer base, you’d better believe the automaker had something special planned. Turns out, Nissan unveiled its new crossover concept – the Nissan Kicks.

“This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Mamoru Aoki, Executive Design Director of Nissan’s Global Design Strategy Department.

The Kicks seems to fit in the Nissan lineup right in between the compact JUKE and the mid-size Rogue. Although reports that Nissan says the Kicks was inspired by and designed for the people of Brazil, we have no trouble picturing the Kicks here in the US and abroad, which is apparently exactly what Nissan is thinking, too.

“It’s not only just for the Brazilian market, but we capture the idea of Brazil and then we apply it to our global design improvement, making a stronger design lineup for future Nissan designs,” said Taro Ueda, Vice President of Nissan Design America.

Sharp angles, bold colors, and an ideal size make the Nissan Kicks concept ideal for city dwellers looking for utility.

Here at 171 Nissan, we want to know what you think. Is the Kicks concept a crossover you could see yourself in, or is it just a Juke/Rogue lookalike with an odd name?