Your DeRidder, LA Nissan Dealer

Month: February 2015

History of Mardi Gras

Mardi Gras

Here in Louisiana, Mardi Gras is a big deal. While New Orleans may have the biggest or most popular celebration, there are festivities all around the state including here in Lake Charles. Have you ever wondered where all the traditions come from? If so, here is a brief history of Mardi Gras.

Mardi Gras, which means “Fat Tuesday” in French comes from the tradition of eating rich foods before the traditional fasting associated with Lent. It is considered a day to let go of your inhibitions and participate in things you might not otherwise do.

Most people believe that Mardi Gras first came to the United States in 1699 with the French explorer Sieur d’Iberville. He sailed through the Gulf of Mexico and had set up his camp along the west bank of the Mississippi River, about 60 miles south from New Orleans. Since the day he landed was the same day Mardi Gras was celebrated in France, he named the site Point du Mardi Gras. However, the carnival-type festivities may not have begun until 1827.

The tradition of donning colorful costumes and having wild parties likely stems from the Ancient Roman Lupercalia festival. When Christianity came to Rome, church leaders decided to incorporate the festival into the new faith instead of trying to abolish it, which is why it has a Christian interpretation today.

If you want to know even more about Mardi Gras, visit the Mardi Gras Museum of Imperial Calcasieu here in Lake Charles.

Did you participate in the Mardi Gras festival this year?

Nissan Earnings Forecast Raised After Successful First Quarter

NissanAfter seeing a huge jump in their quarterly profit from October to December, Nissan actually raised their earnings forecast for the fiscal year, which looks to be a successful year for the Japanese auto company.

In fact, their quarterly profit increased by an astonishing 21 percent, which many are citing as a result of the cheap yen.  This has seriously impacted sales overseas. U.S. sales are reportedly strong as well, particularly that of the Rogue and Altima.

Nissan now expects to earn about $3.5 billion in profit this fiscal year through March, whereas previously, they were only expecting to achieve around $3.4 billion. Those numbers are pretty close, but you have to remember – we’re talking about billions here.

Weak yen aside, Nissan’s spectacular sales are also due in part to their positive association with electric cars, like the Nissan Leaf. Though sales of the Leaf are still low compared to more conventional models, it remains one of the most popular electric cars in the world.

It’s no surprise that the Nissan earnings forecast have raised, and perhaps, it could even get pushed higher as their winning streak continues.


One of The Juke’s Many Faces: The Nissan Juke RSnow

Nissan in the Snow

When you think about it, it’s not all that unexpected. The Nissan Juke is almost unclassifiable.  Is it a car? An SUV? With a turbo-charged four-cylinder and AWD, maybe it’s a comfortable and capable future Mars rover.

But a snowmobile? Most definitely. All it takes is some minor tweaking and the Nissan Juke Nismo RS would be anybody’s go-to ride in a blizzard.

Nissan recently ordered up such a tweaking and American Track Truck got the call to make the Juke snow-worthy. According to, “The Company builds what are, essentially, treads that replace the tires.” They call it the Track Dominator System. Each tire is replaced by a track, not unlike a tank.

It took a little more than just replacing the tires to turn the Nissan Juke Nismo RS into the Nissan Juke Nismo RSnow. The Juke had to be lifted a bit to make room for the tracks.  Torque vectoring had to be modified a bit as well.

The RSnow will be assisting something called an “ice-driving academy.” Of course, that’s in Finland where they have those kinds of things.

Check out the wheeled version of the Juke NISMO RS here at 171 Nissan!


All-New Nissan Murano Wins Kiplinger’s 2015 Best Value Award

2015 Nissan Murano

It has only been available since December, but already the 2015 Nissan Murano is turning heads and garnering the attention of industry experts. The model was recently named the “Best New/Redesigned Midsize Crossover” in Kiplinger’s Personal Finance 2015 Best Value Awards.

Each year, the numbers gurus at Kiplinger’s do what they do best as they take price, performance, value, safety, roominess, and driving experience into account to rank the top new or redesigned vehicles in the industry. Their findings for this year’s award winners can be found in the “Deal on New Wheels” buyer’s guide, available February 10.

The publication lauded Nissan’s redesigned Murano for its best-in-class fuel economy among other mid-size crossovers, bold design, comfortable interior and convenient amenities.

“Nissan essentially created the crossover segment with the debut of the Murano in 2002, and now, 13 years later, the 2015 Nissan Murano is helping define the segment once again,” said Dan Mohnke, vice president, Nissan Chief Marketing Manager and Marketing Operations. “The redesigned Murano was created to provide drivers with an undeniable sense of comfort, style and innovation and this award certainly reaffirms that ideal. It’s an honor to be recognized by Kiplinger’s Personal Finance.”

Stop by 171 Nissan today and discover the excitement surrounding the all-new Murano for yourself.