Your DeRidder, LA Nissan Dealer

Month: July 2015

Nissan Becomes Official Automotive Partner of Wounded Warrior Project

Wounded Warrior Project

Nissan has partnered with the Wounded Warrior Project (WWP) over the past few years for various events and projects. Now, the Japanese carmaker is proud to announce it is the official automotive partner for the non-profit organization dedicated to providing for the needs of injured service members.

As the official partner, Nissan will deepen its relationship with Wounded Warrior Project to include the addition of dealership-level sponsorship.

“Nissan and Nissan dealers are proud to be helping support our nation’s heroes by raising awareness and support through local promotions and events, as well as continuing our efforts at the national level,” said Fred Diaz, senior vice president of Sales, Marketing & Operations, for Nissan North America, Inc. Diaz further states that “it’s Nissan’s way of honoring the service to those who sacrifice so much for all of us, including their devoted family members.”

Past sponsorships of the organization include “Project Titan” and Nissan’s $1 million donation to WWP and Habitat for Humanity.

Stay tuned for more details about our individual fundraising and activities to support WWP and raise awareness of the unique needs of veterans when they come home.  Tell us at 171 Nissan what you think of Nissan’s involvement with the Wounded Warrior Project!

2015 Nissan Sentra Earns Top Spot in J.D. Power Initial Quality Study

2015 Nissan Sentra

When it comes to shopping for a new car, soon-to-be owners essentially want to know that their vehicle is of good quality. According to the J.D. Power U.S. Initial Quality Study, the 2015 Nissan Sentra is one of the highest quality vehicles in its segment. The model recently ranked at the top of its Compact Car class to earn the prestigious award, proving that it outshines the competition.

The Initial Quality Study determines vehicle rankings through an analysis of surveys given to new-vehicle owners and leasers. These owners and leasersare asked to report various problems experienced in the first 90 days of owning the vehicle. Their answers are recorded as problems per 100 vehicles or PP100. The model with the lowest number of problems ranks the highest in its respective segment.

“In the very competitive segment of compact sedans, Sentra continues to separate itself with a strong combination of quality, safety, value, style, and more,” said Fred Diaz, senior vice president for Nissan Sales & Marketing and Operations. He goes on to say that, “driven by owner feedback, the J.D. Power Initial Quality Study serves as an important benchmark for new vehicle quality, further demonstrating the worth of Sentra and Quest as top contenders in their respective segments.”

For more information about the features of the Nissan Sentra that owners love and can depend upon, stop by and visit 171 Nissan.  Give us your feedback about this award winning model!