After seeing a huge jump in their quarterly profit from October to December, Nissan actually raised their earnings forecast for the fiscal year, which looks to be a successful year for the Japanese auto company.
In fact, their quarterly profit increased by an astonishing 21 percent, which many are citing as a result of the cheap yen. This has seriously impacted sales overseas. U.S. sales are reportedly strong as well, particularly that of the Rogue and Altima.
Nissan now expects to earn about $3.5 billion in profit this fiscal year through March, whereas previously, they were only expecting to achieve around $3.4 billion. Those numbers are pretty close, but you have to remember – we’re talking about billions here.
Weak yen aside, Nissan’s spectacular sales are also due in part to their positive association with electric cars, like the Nissan Leaf. Though sales of the Leaf are still low compared to more conventional models, it remains one of the most popular electric cars in the world.
It’s no surprise that the Nissan earnings forecast have raised, and perhaps, it could even get pushed higher as their winning streak continues.
Seeing as February is missing two to three days compared to the rest of the months, we at 171 Nissan often wait with bated breath for the month’s sales reports — how did we do with fewer days to reach our goals? This year, however, we exhaled triumphantly when Nissan Group released the numbers. Selling over 105,000 vehicles, Nissan broke February sales records. What were we worried about?
With 105, 631 units sold, last month’s sales increased 16.7 percent over the numbers reported for the same period last year.
Sales were led by the ever-popular Nissan Altima and the all-new 2014 Rogue, which has only been on the market for three full months. Combined, the two models accounted for more than 48,000 vehicles with new owners.
The two weren’t the only stars in Nissan’s diverse lineup, however. Both the all-electric LEAF and Frontier jumped in sales by over 100 percent; and the trendy Juke saw sales rise 83.7 percent to record the best sales seen during any month.
Now that we’ve made it through the shortest month of the year, we’re excited to see how sales improve when we have a few more days in the month.[Top]
This week, Kelley Blue Book (KBB) released its 12 Best Family Cars of 2014, a list of the 12 cars that, after extensive research, KBB felt were most suited to families on the road. In an exhilarating victory, Nissan claimed a quarter of the top spots. The Rogue, Altima, and Pathfinder all made the final cut.
To select the top 12, Kelley Blue Book editors decided on 21 top contenders, based on vehicles that had earned top ranks in the website’s Expert Ratings in several different family-friendly categories. Some of these categories included room for child seats, cargo space, comfort, safety, rear-seat entertainment, and driving performance.
After the editors had narrowed down the options to the top 21, they turned to actual families for feedback; thus, the winners have been tried and tested not just by editors but by the people who truly use them for family needs.
“Each of these vehicles was designed to fit the needs of a wide range of customers and situations, while also being family-friendly,” said Dan Mohnke, vice president, Nissan Chief Marketing Manager & Marketing Operations. “From Pathfinder’s more conventional family profile to Rogue’s wealth of amenities and clever cargo solutions to Altima’s ideal fusion of sportiness and practicality, the mainstream appeal of these vehicles’ designs has been borne out in robust sales numbers and third-party accolades such as these most recent awards from KBB.com.”
To see a complete list of winners, visit KBB.com.[Top]