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Tag: Project Titan

Nissan Becomes Official Automotive Partner of Wounded Warrior Project

Wounded Warrior Project

Nissan has partnered with the Wounded Warrior Project (WWP) over the past few years for various events and projects. Now, the Japanese carmaker is proud to announce it is the official automotive partner for the non-profit organization dedicated to providing for the needs of injured service members.

As the official partner, Nissan will deepen its relationship with Wounded Warrior Project to include the addition of dealership-level sponsorship.

“Nissan and Nissan dealers are proud to be helping support our nation’s heroes by raising awareness and support through local promotions and events, as well as continuing our efforts at the national level,” said Fred Diaz, senior vice president of Sales, Marketing & Operations, for Nissan North America, Inc. Diaz further states that “it’s Nissan’s way of honoring the service to those who sacrifice so much for all of us, including their devoted family members.”

Past sponsorships of the organization include “Project Titan” and Nissan’s $1 million donation to WWP and Habitat for Humanity.

Stay tuned for more details about our individual fundraising and activities to support WWP and raise awareness of the unique needs of veterans when they come home.  Tell us at 171 Nissan what you think of Nissan’s involvement with the Wounded Warrior Project!

“Project Titan,” Plan to Create World’s First Crowd-Sourced Truck, Begins

A while back, Nissan announced the exciting and original idea of Project Titan, a plan to create the world’s first crowd-sourced truck. And now, here at 171 Nissan, we are thrilled to announce that Project Titan is officially a go. After collecting tons of information and votes on the Nissan Truck’s Facebook page, Nissan has begun building the truck of its customers’ dreams.

Nissan is tracking the progress of Project Titan in a video series. “We partnered with our Nissan Truck fans and the Wounded Warrior Project to create the ultimate Titan for an epic adventure in Alaska,” an announcement at the beginning of the first video says. “Now we’re building it.”

Phase One of Project Titan introduces us to the base platform of the new Titan. It’s built on the 2014 Nissan Titan PRO-4X, with plenty of fan-favorite changes to boot. Phase One also sees the Titan team replace the car’s tires with Nitto Trail Grapplers and replace the normal suspension with a 4” PRG Long Travel Kit edition.

With those changes already in place, we can already see this uniquely customized truck rounding into the perfect shape to tackle the rugged Alaskan wilderness. Check back on the blog for more Project Titan news and keep an eye out for videos of future phases on Nissan’s YouTube channel as well.

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